Custom

Kudos CUSTOM blog post image

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Custom

 

If you have ever watched Cribs on MTV you will have heard the various cars, sofas, swimming pools and what not being referred to as ‘custom’. But what is ‘custom’ and why do they insist on telling me that everything in their house is ‘custom’? Well, it is better known as custom made, bespoke, tailor made, etc. Without being rude, I doubt that many of the air-headed celebrities on reality TV shows have an appreciation of a bespoke item. One of the main reasons they are so desperate for custom goods is the exclusivity of it. Anything that is made according to your personal specifications comes with a lot of exclusivity, and that exclusivity also usually comes with an exclusive price! However, there are a number of reasons – apart from some vain sense of exclusiveness as to why bespoke goods are worth shelling out for. Bespoke goods cover a whole range of industries, from the world famous tailored suits of Savile Row, to the more relaxed surfboard shaper in Bali. Whatever you are having built will be according to your own personal measurements and specifications. This is the allure associated with bespoke items. You may not have the skill to tailor the finest Italian cotton and make sure it fits just right – but you know what you want. As such, you do not have to settle for the 38 regular option that is a little tight in your local store, but instead your suit comes under the category of “it fits me perfectly right from the start”. It is this specificity that makes these items worth the money because you can be assured that no suit, shoe, surfboard or golf clubs bought from a normal shop will fit you as well as something made bespoke. You do not need to make adjustments because it wasn’t made to fit hundreds or thousands of people, instead it was made to fit 1…you. In addition to this, it is also possible to make additions or changes in design. Have you ever seen something in a shop, loved it, but when you picked it up it had some design feature that you wished wasn’t there? Well with bespoke goods you can make sure that feature is not there. You design it the way you want – not how some anonymous designer for a brand label wanted it. One of the main reasons as to why bespoke items are of such value is that traditionally those who made these types of items were the very best. It takes a certain amount of skill to be able to make adjustments to a design according to someone’s wishes or measurements. As such, when you buy something that is made bespoke for you, it is usually of a higher quality than something bought in a shop. They use better materials and much of it is handmade. There is soon to be a website available in the UK called Bespokee, which aims to bring together all the best makers of custom-made goods in the UK, which should help to make the make bespoke more accessible to all of us. All of these factors add up to something that fits perfectly, is how you envisaged it and will last longer than your standard item.


 
 
 
 

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